Berlin has blossomed since the turn of a true cosmopolitan city. Large-scale construction projects such as Potsdamer Platz and the government district have modernized the face of the city and given it new vibrant centers. The flair of a European metropolis in Berlin is combined with the typical relaxed Berlin lifestyle, which is reflected in the cultural diversity of the individual neighborhoods. As a hub between East and West, Berlin has also gained in economic importance and exercises as a business as well as an educational location, a considerable attraction that extends well beyond the Brandenburg outskirts.
Berlin offers a high quality of life that is not only expressed in a rich cultural offer. Unlike other cities like Munich and Hamburg, rents and cost of living in Berlin have remained affordable. For tourists, who find their way to the city a hundred thousandfold each year, Berlin is always worth a trip anyway. This is ensured by the unusual wealth of sights and cultural institutions even for a capital. Whether taking a stroll through Unter den Linden or over the Kurfürstendamm, on a guided city tour or a boat trip on the Spree, there is always something new to discover. The lifeblood of Berlin is formed by a well-developed public transport system that brings millions of people reliably and safely from A to B.
Berlin has established itself as an important trade fair location. The biggest growth potential in the city is the creative and cultural industries. This includes the fashion industry, which makes Berlin Germany’s fashion capital not only during Fashion Week. Around the Hackesche Höfe top designers of rank and name have their domicile. In addition to the vibrant fashion scene, Berlin is also one of the top addresses in Germany for the press and book market, telecommunications, software development and the advertising industry, film and radio. Visitors to Berlin can recommend the lively squares of the capital. Potsdamer Platz and Alexanderplatz offer a successful mix of art, culture, shopping and culinary delights.